What are the top 3 factors that affect a consumer buying decision
In fact this is one major factor that influences consumer behaviour.Even still, there are often more explicit social factors that affect how consumers make decisions too.6 factors influencing customers' buying decisions (part 2).The personal factors include age, occupation, lifestyle, social and economic status and the gender of the consumer.A religious group is not part of social influence but rather a cultural factor.
Market researchers believe people buy products to enhance how they feel about themselves.(a) the buying process itself, and.Personal factors personal characteristics such as the consumer's age, occupation, economic circumstances, lifestyle, and personality have great influence on the buying decisions and behavior.A number of personal factors also influence the consumer behaviour.Out of all these needs, the basic needs and security needs take a position above all other needs.
Consumer buying decisions are often affected by deeply personal factors (individual and psychological).In other words, the elements that affect a potential buyer's purchasing decision.For example, millennials often purchase from their favorite brands.A person has to have a higher disposable portion in their income, which refers to their money left after.Let us go through them one by one:
The consumer buying decision consists of two parts:Your brand values and ethics have a big role to play when it comes to consumer perception and how customers feel after buying from you.